At-Home Experience
For all the fans who enjoy watching sports from home, Augmented Reality is shaping a truly immersive experience. Integrated with AR technology, sports channels can utilize 3D graphics to overlay replays and live gameplay. And this opens up multiple possibilities.
Sports broadcasters can overlay replays to provide in-depth analysis and go over possible strategies. This provides the viewers with a better understanding of the game and also an improved overall experience.
Many leading sports channels around the world like ESPN and Fox Sports are already integrating this technology. They are incorporating Augmented Reality as part of their broadcasting and the game analysis is highlighted information about the game displayed to the viewers in real-time.
In-Stadium Experience
Augmented Reality and Virtual Reality have significantly improved sports for fans that prefer the in-stadium experience. Conventionally, watching a live game in a stadium has lacked visual content even if one gets the best seat in the house.
There is also the inconvenience of audiences scrolling through online for statistics of the game. By integrating AR into the in-stadium experience, audiences can enjoy a more immersive experience.
And sensing this, Nexus Studios organized this experience for its audience by transforming the AT&T Stadium in Dallas into a massive stage for location-based AR visualizations.
Marketing
Through immersive marketing Augmented Reality and Virtual Reality offer a new way to attract both at-home and in-stadium audiences. Most sports teams and venues have sponsorships with major brands. AR/VR offers them an engaging and interactive way to advertise their products and impress their customers.
For example, ADI’s Virtual Hybrid digiBOARD is currently used in soccer games. However, it allows companies to target different global audiences with personalized virtual feeds of advertisements. This is considered an effective way of marketing any sports event.
On-Field Rulings
On-field rulings are crucial in any sport for they are capable of affecting the result of a game. Thus, it is considered of the most game-changing applications of Virtual Reality in sports.
With the help of cameras available throughout the playing area, one can generate and replay full 3D recreations of game plays in portions. It also enables one to give referees the proper information that is needed to make the right call.
One of the most successful and popular example of this is the Sony-owned Hawk-Eye system that is extensively currently used in tennis, cricket, badminton, soccer, and more.
It can recreate a ball’s trajectory with extreme accuracy within less than 10 seconds. This technology has been used to great effect in popular sports events like Cricket World Cups, Premier League Football, Wimbledon, and more.
Training
Augmented Reality has been extensively used by aspiring athletes for learning and practicing different sports. With the help of real-time data visualization of his or her moves, speed, precision, and technique, an athlete can assess how close he or she is getting to professional sport.
For instance, PuttView uses the power of AR to help golf players with their aim and swing. Similarly, DribbleUp uses a combination of smart soccer balls and basketballs with AR-based Apps to assist kids training at home.
As one of the leading Augmented Reality and Virtual Reality App Development Companies in Virginia, we are providing our services in cities like Richmond, Norfolk, Alexandria, Williamsburg, and more.