How Augmented Reality (AR) can be created for your business?

Augmented Reality (AR) and Virtual Reality (VR) are two modern technologies which are entering at a steady pace in every industry. This suggests that everyone enjoys things when it is convenient for them. If we go by a few global statistics, the AR/VR industry is set to cruise to over USD 150 billion shortly.

Needless to point out, this generates a lot of money. And it is up to business owners to leverage the benefits of them. We, at Sapizon Technologies, have rendered our excellent services in the development of Augmented Reality to our clients and helped their businesses to achieve newfound prominence in their respective industries.

If you are a stranger to Augmented Reality (AR), let’s navigate through it.

AUGMENTED REALITY (AR)

Augmented Reality (AR) is a technology or tool which is overlapped as digital information in the physical reality of a user. Applications consisting of the AR technology observe visual hints in the physical surroundings of the user. These applications use 3D programs to generate digital information. This information is integrated into the physical environment of the user using position sensor overlays and markers to change the viewpoint of physical reality.

HOW AUGMENTED REALITY WORKS?

The understanding of how Augmented Reality functions is very crucial to you before you can utilize it in your business. There are a few factors that are significant in the functioning of Augmented Reality.

Input

devices like position sensor and camera recognize and observe the content and send for processing. Software layers are used by the device to send information to the server and requests for suitable virtual designs or objects.

Using the AR technology, designs are created and sent to the server. And the server sends them to the device from where it is forwarded to the AR application. The application sends it to output devices like the Head Mounted Display (HMD) and smartphones or other gadgets.

The input given to the AR application can be given in two ways.

MARKER BASED

All the device or devices recognize an object and send it to the AR application. Using this input, the application formulates a way to design appropriate digital content.

LOCATION-BASED

The device observes and recognizes the location of the user device using the GPS overlays and sensors of the device. The AR application creates digital content for the same and it is superimposed to the user’s reality.

HOW AND WHERE YOU CAN USE AUGMENTED REALITY?

Now that you are familiar with how Augmented Reality works, you should also be well informed about how it can be used and in what kind of businesses it can be used.

GAMING INDUSTRY

The gaming industry has been known for its experimentation with the kind of technologies they use. The use of Augmented Reality was implemented in games very early on and to good effect as well. The success of Pokémon Go and Jurassic World suggests how productively AR can be utilized.

MANUFACTURING INDUSTRIES

A significant number of manufacturing industries have been using AR for their businesses. It is widely being used for checking out complicated flaws of their products and implementing the necessary repairs they require over a period.

TOURISM

Ever since it has been introduced to the industry, Augmented Reality has been a traveler’s delight. Tourism and travel companies use AR to give their customers an enchanting experience of their possible destinations.

BEAUTY INDUSTRY

AR has been extensively used by beauty and style brands. They use it to make it convenient for their customers to try their products.

RETAIL BUSINESSES

AR has also been used in retail businesses to help buyers and sellers conduct business in a simple and sophisticated manner.

SIGNIFICANCE OF CONTENT IN AUGMENTED REALITY (AR)

The quality of content in AR is pivotal to determine the kind of experience you are giving to user. Ensuring you do not compromise with the quality of content depends on the quality of input/output devices used. Issues related to graphic visuals and low 3D resolution can affect the application overall. Overcoming this challenge is a major concern.

Sapizon Technologies have always used high-quality work to deliver the immersive experience an AR application promises. And we do not tinker or compromise with any feature that makes the application less effective.

TOOLS USED TO CREATE AUGMENTED REALITY CONTENT

Any technology requires certain tools to dwell into the amount of work require of it. Similarly, a few vigorous tools have been suggested for AR. Examples of such tools are Amazon Sumerian, ROAR, and Vuforia Studio.

WHY CHOOSE SAPIZON?

Sapizon Technologies has been a leading AR development company ever since we started. We have helped our clients to reach the pinnacle of their respective industries with our top quality solutions. We have access to the high-quality Head Mounted Devices (HMDs) which ensure the best experience.

We have a dedicated team of highly skilled AR developers who adhere to the best development practices and operate under a result-driven approach.