How Much Does It Cost to Develop an App Like IKEA?
With AR technology growing and evolving every day, consumers are always looking for something different and that offers them engaging and thrilling experiences.
Most consumers these days have gotten familiar to Augmented Reality. This is one of the reasons organizations want to include this tech in online shopping. Not only does it give them an engaging experience, but it also gives them more features than a regular app would.
IKEA Place is one of the leading AR integrated e-commerce applications that have been a enormous hit among users. And it is a great business move if you are considering replicating this idea on any scale. In this post, we will discuss how you can go about it and how much it could cost you.
Advantages of AR-Enabled E-Commerce Apps
Here are a few advantages that both customers and business organizations enjoy with Augmented Reality apps:
Better Decision Making:
AR apps in e-commerce allow customers to make quick and better decisions when they are about to purchase a product. This automatically increases the sales. The IKEA application is gaining popularity by getting more sales to a brand.
The customers can first view the furniture in an immersive environment, place it in their houses virtually, and then decide if they want to buy the product.
Unique Experience:
Augmented Reality mobile apps allow sellers to provide unique experiences to their customers by displaying their products in a 3D environment. This takes the mode of marketing up by several notches. Courtesy AR, they can display their products along with the information in a more appealing way to the users.
Real-World Experience to Customers:
Customers can sit on the comfort of their couch at home or lie on their bed and still get a store-like feeling in an AR-enabled e-commerce app. This experience has become very popular among users which is why it is slowly turning into a demand.
No Additional Tools are Needed:
The customers do not require any additional tools or technologies to use an AR app. All they need is a smartphone or tablet with a secure internet connection. It allows them to access the application anytime from anywhere in the world.
Increased Customer Base:
Augmented Reality apps are significantly different compared to regular mobile app. They offer several alluring features to the users that engage them in various ways and draw them to the brand. This naturally creates a larger scope for acquisition as new customers are always welcome.
Features That Will Impact the Cost
The following are some of the most prominent features of the IKEA Place app and they also give you a brief idea about development costs:
Login:
The login feature is perhaps a must-have feature in every mobile app these days. And rightly so, as it allows organizations to render privacy and personalization to their customers.
The login procedure for an app like IKEA is significantly less tedious than the conventional registration procedure which involves entering several details on the app.
IKEA Place allows users to log in via social accounts like Facebook, Google, etc. It prevents you from going through the procrastinated process of entering every little detail before registering.
As per a random survey, actively logging in on the app through social media was voted as the most convenient method by more than 70% of mobile app users.
AR Features:
A separate AR feature is to be designed for the catalog as it allows the users to view all products and look at every specification in detail. It allows the user to get a good insight about the product along with providing him or her with an engaging experience.
One crucial aspect of the IKEA catalog is that it possesses various categories of the same product. Let us assume you are selling furniture, you the different categories that come under it are bedroom furniture, living room furniture, or some other category.
The products must be carefully categorized based on price, quality, reviews, popularity, etc., among others. However, certain features are crucial for the IKEA AR catalog. Here are three prominent ones:
Search Options:
- A detailed description of every product should be listed on the catalog.
- It should consist of relevant references to every product page.
- For information to be presented in multiple languages.
- The number of products listed on the catalog to be on the higher side.
- Easier navigation between two or more products.
AR Mode:
The AR mode allows all users to experience how a particular item of furniture would look in their bedroom or living room. Augmented Reality enables users to work around various attributes like size, color, position, etc. of the furniture.
The AR mode works in the following ways:
- Projects the 3D models of all the products.
- Allows users to move, resize, and change the color of the objects.
- Enables the scanning of room dimensions.
- AR models coupled with a printed catalog.
Search Products in Physical Store
The basic purpose of the IKEA catalog is to provide efficient functioning to the users. They can switch conveniently from one category to another to find the
product they are looking for via a search criterion. This allows users to easily opt for products they are looking for.
Conclusion
While the above-mentioned features can determine the development costs for an e-commerce AR app like IKEA, you can do get it developed cost-effectively without dropping a sweat. All you need to do is a partner with us, Sapizon Technologies.
We are one of the leading mobile app development companies you can find in the market. Not only do we provide app development services for both Android and iOS, but we also hold relevant expertise in AR/VR app development.
Book a free consultation with us now for further details.