7 Ways How Brands are using Augmented Reality

The revolution of digital transformation is leading to the development of newer solutions. One of the most potential technologies that are accelerating at a rapid speed toward everyone is Augmented Reality (AR). The market size of AR is predicted to grow around $ 220 billion between 2021 to 2028.

What is Augmented Reality?

Augmented reality (AR) is a technology that allows digital information to be superimposed onto the real world, creating a blended experience between the virtual and physical space.

AR is being used by brands more frequently to improve their marketing and give customers a distinctive experience.

Ways in which brands are using Augmented Reality

1. Boost engagement with AR Marketing

Advertising in AR is three times more engaging than non-AR advertising. Forbes claims that an AR advertisement’s interactivity “creates an emotional connection that is 70% more memorable than traditional advertising”.

78% of those who have used AR consciously favour virtual over video interactions. AR in advertising can enhance brand perception and deepen consumer engagement.

2. Create Virtual try-on experiences

AR is being used by brands across a variety of industries including fashion, cosmetics, and eyewear, to provide virtual try-on experiences. Customers may view how things would look on them in real time using their smartphones or other AR-enabled devices, which can help them make better purchasing decisions.

3. Interactive product demonstrations

AR enables brands to create interactive product demos that provide customers with a more engaging experience. Automotive businesses for instance can use AR to display the features and capabilities of their automobiles, enabling buyers to visually explore the interiors and exteriors.

4. Location-based AR experiences

Brands are utilizing location-based AR experiences to improve the entire shopping experience and increase foot traffic to physical locations. For example, retailers design AR treasure hunts and provide offers to customers who go to a particular location and access to special deals and promotions.

5. Enhanced Packing and Print materials

Brands are integrating AR into their print and packaging materials to offer more content and interactive experiences. Customers can obtain additional information about a product, view 3D models of it, or unlock hidden features by scanning product labels or printed materials through smartphone.

6. Virtual showrooms and Retail spaces

With AR, businesses may design virtual showrooms and retail locations so that customers can browse products and make purchases while relaxing in their own homes.

With the use of AR technology, brands may present their products engagingly and interactively by creating a distinctive shopping experience.

7. Brand Storytelling

AR provides brands with chances to tell immersive stories and deliver engaging content. Brands can use AR to overlay digital content onto physical objects, such as packaging or billboards to deliver interactive narratives or provide additional information about their products or campaigns.

Brands which are using AR

1. IKEA

It created the AR software IKEA place which allows users to digitally arrange and visualize furniture in their homes. Users can choose items from the product catalogue and use the smartphone camera to view how the furniture will appear and fit in their space so customers can make better purchase decisions.

2. Starbucks

It introduced an AR feature on its mobile app. With their smartphone camera, users may scan and especially create Christmas cups to display animated characters and interactive information on their screens.

3. Coca-Cola

In Japan, Coca-Cola launched the “Coke Magic” AR campaign. Customers have the option to download the Coca-Cola app and scan the labels on their Coke bottles. On their smartphones this would launch dynamic 3D animations and minigames, making for an enjoyable and engaging experience.

4. BMW

It incorporated AR into its print advertisements. Users can use the BMW i AR Visualizer app to scan the advertisements and explore 3D models of BMW electric cars. The AR experiences allowed users to rotate the cars, explore the interiors, and access additional information on the vehicles to increase user engagement and information provided by the print ads.

Bottom Line

The adoption of AR technology in each sector is increasing and we can expect to see even more innovative and creative uses of AR in the branding and marketing landscape.

AR offers brands ground-breaking experiences that will help them in boosting their sales and make them unique among the other brands.

Sapizon Technologies is an AR app development company that offers immersive and interactive experimental marketing solutions using AR technology.

Looking for an AR solution for your brand? Let’s talk now.