How AR and VR Influencing Automotive Industry

The automotive industry has leveraged new technologies to provide customers with the most immersive experiences. The majority of people love making pleasant memories during driving and what if we found a way to make the time spend in cars more useful, enjoyable, and social?

In the old days, automakers solely relied on manufacturing capabilities to draw new customers. Nowadays automakers need immersive experiences in addition to feature-rich automobiles to improve the buyer’s journey. This is all because the new generation of customer research, evaluate, and compare vehicles online before visiting a physical store.

How immersive technologies are influencing the Automotive industry?

Augmented Reality(AR) and Virtual Reality(VR) are the most popular immersive technologies which are used in a variety of ways in the automotive industry like designing of automobiles, testing of prototypes, employee trainings, in sales & marketing by creating virtual showrooms and test drives. These immersive technologies give companies a way to engage with customers in novel and creative ways, and they have the power to completely change the way of business.

AR in Automobile Manufacturing

AR can be used in providing innovative customer experience tools, designing processes, and ground-breaking employee training programs.

1. Design and Manufacturing

AR enables designers to evaluate how an automobile would look in the real world before it is built. It also verifies the fit and functionality of virtual prototypes and design workflows by consuming the need for developing physical prototypes.

AR can simplify the designing process by eliminating the prototyping stage. So that the engineers may project 3D models of the cars they have created in real-time to verify the functioning of various parts.

2. Improved customer experience

AR can give customers a fully immersive experience of a vehicle before they buy it or can assist in understanding how to use and maintain a vehicle after the sale.

Jaguar is using AR technology to improve the customer experience in the automotive industry. The AR Jaguar Car Showroom is available for iOS and Android that creates the feeling of driving a high-end expensive car.

3. Employee training

AR can be used to train engineers on new technologies and validate ideas. Virtual assembly line simulations are another application of AR that can be used to identify possible bottlenecks and improve production schedules. AR can also be used to train assemblers on how to install interiors and lighting.

VR in Automotive Manufacturing

VR has a major impact on the automotive industry with every process of design, development, and manufacturing.

1. VR auto showrooms

The use of VR by automakers and dealers can boost sales. They have an opportunity to increase online sales by setting up virtual showrooms where prospective buyers may view the outside and inside of 3D cars and take a test drive without leaving their homes.

The buyers can easily change some components, such as the exterior’s colour or the interior’s material, to determine which combination or variant they prefer.

2. Safety in self-driving cars

Today’s self-driving car testing cannot be conducted without a human driver inside, to safeguard the safety of other vehicles and pedestrians in the event of any emergency or system errors, VR is integrated into testing which eliminates the requirement of human on driving seat.

Virtual reality-based autonomous vehicle testing significantly reduces the cost of fuel, planned maintenance, and rest to a human driver who must monitor the behaviour of the vehicle.

3. VR Marketing

VR marketing reduces the gap between real-life actions and experiences. It allows to experience an event virtually rather than in person. VR assists automakers to advertise new models, boosting sales, and creating more excitement about the brands.

Explore the best experiences of AR and VR on the Road with Meta and BMW

Meta and BMW have signed a partnership to explore how AR and VR can be integrated into smart vehicles to give the best experiences to customers.

It may be utilized to guide the driver to their vehicle in a parking lot and warn them of any dangers. BMW announced that through their research collaboration with Meta, will be able to envision future immersive in-car XR experiences and lead the new way for their smooth integration with vehicles.

The potential of AR and VR technology will transform the future of the automotive industry. It will allow us to experience new ways of utility and communication without the need of device screen.

Takeaway

There is no doubt that its future is filled with excitement and opportunities with the impact of AR and VR in the automotive industry. These technologies are already playing a significant role in design, build, and marketing of vehicles.

Sapizon Technologies is developing different types of AR & VR solutions to cater diverse types of automotive industry needs by collaborating with some of the leading automotive manufacturers in the market.