What is a 3D product configurator and how is it useful for your business?

The methods of doing business efficiently is evolving every day. Ever since the introduction of Augmented Reality (AR) and Virtual Reality (VR), most businesses have started using enhanced technologies and tools to sell their products. By giving their customers an immersive experience, these businesses have reached new heights. One of the modern-day tools that are widely used these days is the 3D product configurator.

3D product configurator

A 3D configurator is a tool that gives the customers an option to experience your product in 3D.

It involves gauging the size of the product, viewing it from different angles, selecting suitable colors and textures.

We, Sapizon Technologies, are a leading AR/VR development company; developing high-quality 3D configurators that do not require a plug-in and work in any browser.

Let us elaborate a bit about the 3D product configurator.

What are the benefits of a 3D product configurator?

Benefits to your customers:

A 3D product configurator can enhance the experience of online shopping for your customers. A customer can sit at home and engage with a product in real-time. He can view it from different angles, zoom in and zoom out, and also move it around. This assists the customers a great deal in understanding the product. They can carefully validate every detail before they make a purchase. They can make their own customizations by using colors and textures of their choice. This enables them to make better decisions at a quick pace. This has become a fairly common practice in the US and UK.

Benefits to your company:

There are several ways in which your company can benefit from the use of a 3D product configurator.

Increases the quality of leads

Various observations have suggested that customers tend to spend a lot of time using a 3D configurator. They explore the product in a detailed manner. And it is a good thing because they understand the product and its features better. This results in the generation of better-quality leads.

Reduces a sale cycle

The sales team spends a lot of time answering basic questions about certain products. This can be avoided with the help of a 3D configurator. Suppose a product is configured, you can add PDF that has details and basic knowledge about that product.

A customer can access this PDF along with the configurator. The sales team receives a copy of the PDF with the configurator. This tells them exactly what the customer wants. The burden of your sales team is significantly reduced and time consumption is avoided.

Increases sales

This has been observed by almost all businesses using a 3D configurator. It helps increase the sale of products with unique 3D animations and smart use of AR/VR. Customers are attracted to the immersive experience it provides them. As the customers have the luxury of customizing the product themselves, they are drawn to make a purchase. They tend to make decisions very quickly as they are presented with all the details.

3D configurators help in endorsing and explaining your products better.

A 3D configurator helps you communicate with the customer and give them a better understanding of your product. This is achieved in the following ways.

• It can help engage with a wide audience on a dedicated website.
• It encourages fun interactions with the customer through innovative 3D advertisements.
• It can help create an immersive online catalog for your products.
• It helps the customers understand the complexities of a product better.

Knowing your customer better

Understanding what your customer wants is extremely important. It gives you an idea about how you need to take your business forward. Using a 3D configurator on your website, you can analyze the behavior of your customers and get a better understanding of what they are looking for. Based on this data, you can make the necessary changes to your products. In hindsight, you can launch a new product altogether based on your understanding of customer needs and requirements.

How to create a 3D product configurator?

Creating a 3D product configurator involves the following steps:

• Determine your objectives.
• Determine your key performance indicators.
• Optimize your content with 3D features.
• Create your configurator.
• Distribute your content.

How to use a 3D product configurator?

• Share your configurators on any browser.
• Share your configurators on any device as an app.

Sapizon Technologies is one of the leading AR development companies in Manchester. We are actively providing our services all around the world. We encompass highly skilled AR/VR developers with the best tools at their disposal.

Using new tools and technology like the 3D product configurator, we have helped our clients enhance their business. Our services are offered to clients across all businesses and industries.