How AR and VR will Impact the Fashion Industry?

Looking at what’s happening and what’s been happening for the last 2,3 years in the space of augment or virtual reality is something that really cannot be ignored if you are passionate to follow about brand positioning.

The online/digital/virtual embodiment of fashion has become not just a lovely notion, but a need during the COVID epidemic which has caused forced social isolation. As a result, in 2019-2021, all digital fashion choices (digital fitting, semi-digital apparel, digital jewelers, and virtual fashion shows) were a hit.

The fashion industry, like all other industries, uses Artificial Intelligence (AI) to improve its services. The industry is on the verge of being absorbed by the technological revolution. This initiative will not only improve the customer experience, but it will also raise industry standards. One of the most notable features of this evolution is its ability to restructure production, marketing, and customer service.

In today’s world, technology breakthroughs such as augmented reality, virtual reality, 3Dhttps://sapizon.com/vr-ar-development visualization, and 3D printing are increasingly being used in interesting ways in the fashion business such as allowing customers to try on clothing before purchasing them, whether online or offline.

How can AR/VR Help in the Fashion Industry?

Customer Experience

Because of their immersive capabilities, AR/VR solutions are often fascinating to users. Customers are frequently awestruck by the latest VR/AR solutions and eager to learn more. As a consequence, consumer involvement improves. This, along with smart purchase and trying-on options, contributes to a better overall consumer experience, both online and offline.

Product Returns

Both primary and secondary research sources indicate that the most common reason for fashion product returns is due to a size or quality mismatch. Augmented and virtual reality may present clients with a close-to-real-life 3D depiction of a fashion product, allowing them to make a better decision.

Cost Reduction

VR and AR technology can help brands save money by allowing them to create a totally expanded atmosphere in a small space. Customers may also have a complex experience by selecting their goods from a virtual exhibition and purchasing it either online or offline.

Application of AR/VR in Fashion Sectors

Interactive Display Screens

Customers may picture themselves in front of a mirror/screen and determine what fits them without having to physically try on the merchandise by employing display screens and virtual trial rooms. Users will be more likely to contact the brand in the future if they have a pleasant buying experience. And there’s no denying that this distinct approach draws attention to the business.

In-store Navigation

It appears that AR technology can now be used to locate the user. It may include augmented reality markers into the store’s interior and provide customers with guided retail navigation, allowing them to find their chosen goods swiftly and easily. Consumers who are acquainted with the shopping experience want a hassle-free transaction hence incorporating in-store navigation into the fashion industry helps shoppers to quickly locate the items they need.

Try-on In Virtual Reality

This is specifically created to determine how the fabric item will act on the digital body with precision and accuracy. Retailers may use augmented reality to provide virtual try-on experiences to customers and entice them into the store. It can provide an accurate impression of the product’s appearance, size, and feel.

Beauty Sector

Many beauty shops prefer to keep a sample set for all of their items, including lipstick colors and other cosmetics. Furthermore, when the products are purchased online, there is no way to provide a tester. Customers may test out the many tints

and colors of the items offered using AR mirrors and Virtual mirrors without having to purchase an actual thing. This would save the shop money while also assisting customers in making an informed decision.

Increasing Public Awareness

Because, as we all know, everything has been switched to online mode due to the pandemic, AR can aid in spreading awareness by attracting the attention of online users and bringing them closer to visiting the store and purchasing the products. AR products can improve the consumer experience by enticing customers to check out things in-store. Similarly, AR-enabled kiosks can be beneficial and can use 3D technology to bring things to life.

Conclusion

If you have queries regarding AR and VR for your business, you can definitely opt for Sapizon Technologies, our experts are always there for you to help.