How Virtual Reality Enables Retailers to Attract and Retain Customers?

Today in the fastest growing digital environment, getting adapted to the latest technologies and trends will help businesses to generate more revenue. Incorporating these new technologies into their marketing campaign can bring the immense benefits. Customer experience is the most important element which tends to be remembered about the organization and makes them feel how it is valued.

In this article, we will see how the VR technology bridges the gap between the retailers and customers.

Virtual Reality in Marketing?

The integration of Virtual Reality (VR) in marketing is becoming popular nowadays as it is an important component of marketing strategy in establishing a better brand image. The cost of VR headsets also has gradually decreased, which is the main reason for investment in VR. VR headsets are used in various fields like entertainment, automotive, medical services, education, marketing, and advertisement.

VR eliminates the gap between the experience and the image. Customers can easily engage with the digital experience of the product and its service. VR also demonstrates the growth of a business and its development in the market. Every product and service is tracked so that the investors, manager, and even the customers are more aware of its potential.

How is VR changing the experience of customers?

VR can be used to broaden the audience reach, convert new customers to make a purchase, and retain existing customers. This is one of the main reasons for integrating VR into every do-to-list of marketers and according to survey, shoppers prefer brands to include VR in their products and services.

Benefits of VR in Marketing

1. Getting into new trend

Adoption of new trend is always a good idea in marketing and VR is that. Distributing the content to potential customer is now simpler than before. The marketing campaign of a brand will receive a substantial boost and credibility with the VR. It will also lead to more user engagement with the brand.

2. Stay ahead of the competitors

Web users should get the access to the VR video in order to draw more online visitors and increase sales. If visitors are given opportunity to engage with the brand’s services, it will help them to stay ahead of the competitors. VR video will give brand the change to create interactions that reach more audiences than plain texts.

3. Give personalized experience to potential users

VR gives the customized experience that meet the needs of the customer and the brand.  For example, if a house is for sale then creating the customized virtual tour with details will give more ideas to the customers.

We can tailor every aspect of the customer experience with 3D 360 environment.

4. Makes sales team workload easier

VR is the best sales tool for showcasing the brand’s product and service. It allows the customers to look and learn about that things we are ordering. This will significantly increase the user experience and lower the volume of requests made to sales team.

Applications of VR in Marketing

1. IKEA – Try before you purchase

It continues to be a leader in the use of VR in marketing by incorporating its technology to help customers in taking decisions. The company’s first product VR kitchen, allows the customers to construct their virtual kitchen, view it from various angles, and interact with it. The remodeling option helps the customers in making the adjustments and gives them confidence in their decisions.

Customers can make better decisions more quickly and pay for the service as a result. The customers are also getting encouraged in purchasing new items for their renovated kitchens.

2. L’Oreal – Virtual makeover

The virtual app released by L’Oreal called Makeup Genius lets the customers try out a variety of hair colors and makeup styles. Virtual try-on is one method to address the safety concerns which are brought during the corona pandemic. Here the customers can try new samples of the makeup items without sharing the samples with other customers and even they do not need to visit the physical store to test and purchase products.

This VR app is available on both mobile and desktop devices. They help the customers to try out new looks and their personalized feature sends alerts to customers when new products are added.

3. Gucci – Shoes

VR marketing also aids in introducing new products on the market. Gucci, a high-end clothing company introduced an AR feature in its app to advertise the new Ace shoe range. Users can view numerous sneaker styles by pointing the camera at their feet. They can view the shoes from various angles because the app records movement.

The company also added this technology to Snapchat for less friction and as a result of filter inclusion, so they no longer needed to download the Gucci app to utilize it.

4. HBO with better engagement

The creators of Game of Thrones found that the show’s viewers are more interested in the characters and their details, so they offered them a thrilling experience that would take them to some of the most famous locations in the show. The plan was to take viewers to Castle Black in the North of Westeros and place them in the elevator that ascends to the top of the Wall.

This is a true example of the immersion that VR can bring to the entertainment industry. The viewers get astonished and this undoubtedly kept them interested in their favorite show.

5. Oreo – Grabbing attention

Oreo grabbed the customer’s attention in a market with intense competition by creating a virtual tour that would take customers on a fun journey. They are taken through an Oreo portal and then transported to a land that is filled with the company’s most recent products.

VR integration was able to draw in more customers than a conventional advertising effort. The food industry will get more benefits from using VR in marketing.

Final Thoughts

VR can bring consecutive benefits in marketing with better results. Customers can try out numerous products in minutes to find the best product that fits them. This technology can be easily affordable even for small businesses. VR apps help in reaching the target market in many interesting ways.

Sapizon Technologies is a leading VR development company that enriches the customer experience with the power VR.

Book a free demo now to know how VR can benefit your business.