How Augmented Reality is Reshaping Travel and Tourism?

How Augmented Reality is Reshaping Travel and Tourism?

How Augmented Reality is Reshaping Travel and Tourism?

How Augmented Reality is Reshaping Travel and Tourism?

You are already familiar with Augmented Reality if you have decorated your home using the IKEA app, used Snapchat filters, or played the AR game Pokemon Go. This technology, along with Virtual Reality, is transforming every facet of life to a great degree.

With its ability to grip human minds, AR is changing the game for marketers. It is opening several doors for industries to enrich their customer experience. According to statistics, the Augmented Reality market is estimated to grow from 5.91 billion to more than 250 billion U.S. Dollars by the end of 2025.

Like every industry that is leveraging the benefits of Augmented Reality, the travel and tourism industry has also shown several transitions. Are you wondering what changes AR has brought in this domain? That is what we will learn in this post.

Impact of Augmented Reality in Tourism:

By layering digital information over existing reality, Augmented Reality is easing travel planning and boosting travel experiences for tourists. Here are a few pioneer AR mobile apps that are creating indelible travel experiences:

Apple Map- “Flyover” Mode:

Apple maps with its flyover option are now enabling iOS 11 users to explore cities in an immersive 3D view. Navigating with this feature feels a lot like watching a 360-degree video where one can change the point of view by walking around.

The flyover mode integrates the Augmented Reality feature with Apple Maps to enable users to take a walk through the city while at home. This has been very much helpful for tourists who are looking to explore a new city.

App in the Air- ARvis:

App in the Air is a travel planning AR app that is easing the quest of finding flights for its users. The app allows users to view a plane seat at its true scale. It enables travelers to make better booking decisions based on comfort and other criteria.

With an augmented view of the inside of a flight, travelers can directly compare their carry-on luggage to the airlines permitted baggage size which helps in saving a significant amount of time while boarding.


Voted by the Augmented Planet Magazine as the best-augmented reality browser on multiple occasions, the Wikitude app enables users to locate restaurants, stores, and other places nearby.

Using location-based AR features, this recognizes interesting places around for tourists to visit. This can be done seamlessly by users by merely pointing the device in the desired direction.

Why is Augmented Reality the Future of the Travel Industry?

Augmented Reality has the potential to support tourism with innovative modes of providing customer-oriented services. It is widely believed by industry experts that AR applications are the future of travel and tourism.

Here are a few reasons why this can be very much true:

Innovative Advertising and Marketing:

Augmented Reality has the potential of enabling tourist businesses to render their services more creatively. Providing virtual tours of hotel suites and other amenities with a single tap on mobile screens, AR eases the research process for travelers and helps them make better booking decisions.

AR ad formats also build a customers’ trust towards the service and increase the probability of turning one-time guests into long-term customers. Augmented Reality empowers travel brands to inspire customers with interactive information and engaging experience with immersive marketing.

Enhancing Travel with AR Apps:

Travelling can become hectic with a lack of proper and timely information. With AR, travel brands are extending mobile apps for tourists to enhance their travel experience and convenience. It is done by:


  • AR travel apps ensure no tourist is lost in a new city courtesy integration of phone cameras with mobile apps.
  • Augmented Reality apps consist of translation features that cut down language barriers that tourists face in a foreign land.
  • They also have a 24/7 guide feature that helps tourists find restaurants, hotels, and tourist places easily.

Creating Attractive Destinations:

Augmented Reality enables customers to view the evolution of landmarks from a time perspective. It allows users to enjoy 3D models of places and experience travel through time.

AR is allowing theme parks and zoos to create extraordinary attractions. One of the greatest examples would be the L.I.V.E. Centre theme park, which leverages AR/VR to combine art, culture, architecture, design, and retail with surround sound and special effects.


Augmented Reality promises to strengthen the four components of travel and tourism like transport, accommodation, catering, and tourist attraction. Attributed to the innovations of AR in the industry, experts predict travel and tourism to be the first industry to soon be revolutionized with AR/VR.

At Sapizon Technologies, we are one of the best Augmented Reality and Virtual Reality app development companies. To unearth the benefits that your business might obtain from AR/VR, book a free consultancy with our experts.


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