How Augmented Reality Impacts the Automotive Industry?

In recent times, the use of Augmented Reality has become a common practice in every business stream. The automotive industry is no different. Be it a holographic navigation system inside a car or a maintenance system outside it, AR has started to make an impact on the automotive industry in various ways.

Businesses in the automotive industry have recognized the perks of Augmented Reality and a large number of them have opted to integrate this technology to draw more customers towards their product.

The result has been fruitful because consumers are attracted to products that provide them comfort and convenience. Expert guidance and supervision for the proper integration of AR applications with an automotive product are very much necessary.

At Sapizon Technologies, we are here to carry out this task for you. We are one of the leading Augmented Reality Development Company in the USA. Over the years, we have rendered our services to several clients in the automotive industry and have succeeded in giving them a better perspective.

Our team of esteemed AR developers possesses extraordinary creative skills coupled with a brilliant imagination, leading to the creation of intriguing applications. These apps can provide your product with the coveted spotlight and generate a wide array of business.

AR Use Cases in the Automotive Industry

Partnering with us elevate your business to new heights as is the case with many of our clients. There are peculiar Augmented Reality hardware and other features that hold the key. Here is how we have enriched the automotive industry with our immersive Augmented Reality Applications

Cameras and Sensors

Cameras and sensors are very important in Augmented Reality as they identify and analyze the user’s physical environment and the objects in it. This helps in-depth tracking, determining the distance to an object, and simultaneous localization and mapping.

This is particularly useful when traveling to locations one is not familiar with. The built-in GPS service coupled with AR features supported by cameras and sensors makes a memorable experience.

AR Smart Glasses

Users wear AR smart glasses where the augmented content is merged with and displayed in the user’s reality. In the automotive stream, AR glasses are effectively used to navigate the user with graphically represented augments while driving.

They also provide significant assistance in projecting images of a destined location, accessing the music system, or the built-in video players.

Mounted Projectors and Reflection Mirrors

Mounted projectors are concerned with sending the augmented data to the output devices like AR headsets, AR glasses, and lenses. Reflection mirrors, on the other hand, are responsible for the proper alignment of the image that is visible to the users.

They reflect light on the camera and the user’s eye which makes it a proper alignment. While reflection mirrors are part of an output device, mounted projectors are not.

Augmented Reality HUDs

Augmented Reality Head-Up Displays are already in use by popular car brands like Toyota, Lexus, Mazda, etc. HUDs project an augmented navigation meter on the windshield of a car that displays real-time route navigation and road signs to make it an enjoyable and convenient ride for you.

They display holographic images that are adjusted at accurate viewing angles consistently with how the driver perceives it. HUDs are a classic example of how to implement AR in an enclosed navigation system and paired with high-tech vision and technologies.

How Automotive Industry is Adapting with AR

The implementation of Augmented Reality in automobiles has become easier as the familiarization with this emerging technology has increased over time. Other technological advancements have also played a key role in the successful integration of AR in the automotive industry.

Here are some of those factors:

• Smart cameras used in modern vehicles enable rendering information at a faster speed.
• Powerful processors and advanced sensors ensure the integration occurs smoothly.
• Open source AR tools & SDKs make it easier for the developers.
• 3G, 4G, and 5G networks propel data transfer at a higher speed.
• Higher computation power with computerized visions.

The automotive industry has made more investments in Augmented Reality than any other industry since the start of 2019. On a global level, it has proved to be more than a productive investment with the industry achieving 65% growth in less than a year.

About Us

Sapizon Technologies is one of the top AR Development Companies in the USA. We set out with an aim to enhance the business of our clients. Having completed more than 150 successful projects, we have established ourselves as leaders in this domain.

Driven by transparency and flexibility, we strive to achieve client satisfaction. Our team comprises of experienced AR developers who are well accustomed to the job at hand. We render our services across different industry verticals.